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Programs / International Business / International Marketing and Trade

Program Summary

This concentration prepares students with the necessary skills to help companies successfully expand to, and compete in, international markets. You will learn how to adapt business strategy to the cultural, political, legal, economic, technological, geographic and historical factors that result in buyer behaviour differences around the world. You will also learn how to assess various foreign expansion alternatives that companies face when going abroad.

What students are saying about International Marketing and Trade


Spending a year in Shanghai has been an incredible experience. From meeting friends from all over the world, to travelling throughout Southeast Asia, it was an unforgettable year. BIB is so much more than a degree. I was able to come home with international exchange and work experiences.
Jessica Wong, International Business student